ITS UGLY!!!With little fanfare, the company decided to redesign its logo and post it on its website. Not too long after, waves of criticism from design firms, mainstream publications and just-plain bewildered bloggers started rolling in.
The company, which has apparently heard the cries of outrage, turned the redesign into a crowd-sourcing exercise on its Facebook page. No word yet on whether that was the official plan all along, or if it was just a knee-jerk reaction to all the bad press.
• 'Looks Like it Cost $17 From an Old Microsoft Word Clipart Gallery' notes Abe Sauer at Brandchannel, who deemed it a "monstrosity." The writer explains: It "demonstrates a prototypical brand panic move. With things not going in its favor, the brand decides to change the one valuable element it has going for it."
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• Makes Old Navy 'Look Like a Luxury Brand' scoffs Armin Vit at Brand New: "The shaded square on the corner doesn't help at all either -- I'm not one to critique something by saying it looks as if it were done in Microsoft Word but this one is just too unsophisticated to warrant anything more than that."
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